This module allows you to define up to 5 shortcodes that allow you to use input parameters that appear on the querystring in the content of the landing page. For example, a Plenty of Fish ad can pass through the gender, age and state of the person who clicked the ad, and hence you can use this to customize your landing page. For example, a headline could be personalized to read 54 year old women in Georgia are looking for fit men like you.